🟣Name/Logo
"You had me at hello"
The name
ARTSNL
ARTSNL, the brand name, is a shortened version of the word "artisanal", without the vowels of "i" and "a". It is stylized in all caps with the font-family of Michroma, designed by Vernon Adams.
This stylized name was chosen due to its relevance to the wallet's UX characteristics in relation to the end user. Every ARTSNL crypto wallet is a one-of-a-kind creation, self-constructed using basic fundamental methods that reflect the pastime of early crypto users. The carefully designed UI & UX allows for a granular control of flow, giving each user’s wallet a unique character that sets it apart from mass-produced alternatives that abstract important technical processes.
The icon
The icon is a play on the look & feel of bricks being laid out and stacked on top of each other. As what you would see in construction when a construction worker is brick layering over masonry mortar. In the case of the Bricks logo, transparent spacing is used to depict the mortar and the bricks are stylized as purple-ish vectors packed into a square frame with the corners being rounded out.
The full logo
When the name and bricks icon are combined, the name is always to the right of the bricks icon with both having the same height. Proper spacing should be utilized between the name and icon.
Dark mode would necessitate the name to have a whiter font color with the icon staying the same.
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